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03.05.2011 (382 Days Ago)
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Advertising Blogs (4 posts)
Entertainment Blogs (1 posts)
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Got Inbox Rage?
Got Inbox Rage?
382 days ago 0 comments Categories: Advertising Blogs Tags:
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Got Inbox Rage?

You're not alone. You are among the 90 trillion emails sent in 2009. Here are the stats:

• 90 trillion – The number of emails sent on the Internet in 2009.
• 247 billion – Average number of email messages per day.
• 1.4 billion – The number of email users worldwide.
• 100 million – New email users since the year before.
• 81% – The percentage of emails that were spam.
• 92% – Peak spam levels late in the year.
• 24% – Increase in spam since last year.
• 200 billion – The number of spam emails per day (assuming 81% are spam).

We think it is time for Direct Mail. Our studies have shown that almost 9 out of 10 customers got a warm fuzzy from their mailbox and almost the same amount had a form of Inbox Rage toward unwanted email.

The problem is, people as a society are now having to digest more advertising than anytime in history. An overload. Our approach is to utilize directly landing your message in your customers hand while creating a warm fuzzy and powerful message to endear your brand as well as sell your service or product.

People are tuning out when it comes to their inbox. And unless you are a macmail or Outlook wizard, you will have a difficult time these days even keeping up with important client emails.

Red Hot Joe is finding that social media mixed with direct mail is a wicked combination when actually building positive awareness. Funny thing is, people don't seem to mind receiving a facebook or twitter message (which might contain your message) because they are "in control" of that process. That's it. Keep the viewer in control and they feel like they had a part in the pitch. And not another manipulated schmuck. We call it "Intent" advertising.

The first and most important thing you need is intent advertising. And an amazing first impression. That's where we come in. To find out more check out http://redhotjoe.com or email: info@redhotjoe.com

 

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http://redhotjoe.com is a Dallas Advertising Agency serving both the Dallas and Fort Worth areas.
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